Nicole van Haelst
The Hague. The Future. The Talent.
The Hague launched a campaign to attract global talent to The Hague. Participating employers get access to qualified candidates from the pools. The approach applied is an innovation in collaborative talent attraction using a mix of social advertising, captivating conversational technology, AI profiling and place branding to show The Hague as a great city to live and work in. With many employers struggling to find talent, we researched the specific profiles that are highest in demand now and even more so in the future. The first campaign focuses on data scientists / AI professionals, with a second campaign starting soon for engineers.