ICP CC 2020 Insights:
Co-creating ‘Places for Good’

At the ICP Captains’ Conference 2020, employers shared experiences in managing the pandemic so far and articulated their needs to arrive at an Intelligent Re-Opening and Recovery in the near future. Nicole van Haelst hosted the talk show, << broadcasted live >> to the international audience.

Marjan van Loon | Herbert ten Have | Frits Bussemaker

Stakeholders joined the table to commit to ‘things to do – together’: employers, government, global talent, an urbanist and future place maker. Common goal: instigate the transformation towards ‘Places for Good’: places that enable purpose driven business, attract talent from all over the world and serve society as a whole.

Bas Verkerk | Sara Kemppainen | Jorick Beijer | Marcus Andersson

In the Opening Statement, Dr. Bruno Lanvin, Director Global Indices at INSEAD emphasized the crucial role cities will be called upon to play, as the more innovative and flexible units of governance. The cities successfully managing the re-opening and recovery, will rise in talent and innovation rankings. This, in turn, will attract foreign direct investment (FDI) and global talent, the main driver for innovation and sustainable growth. Great opportunities for (Dutch) cities now ranking in the mid-section!

I. Employers articulating priorities and interdependencies

Operational risks

  • Alignment and clear lines of communication with government, local suppliers and customers
  • Implications of remote work: mental health issues, access to sufficient space and internet, less serendipity & innovation

“….. we need, first of all, to find contacts with parties that we might not talk with normally.”
Marjan van Loon, Shell NL

“….. we need, first of all, to find contacts with parties that we might not talk with normally.”
Marjan van Loon, Shell NL

Talent risks

  • Talent is looking for purposeful work
  • Talent needs social work environment & mentoring
  • International talent needs flexibility of location
  • Talent requires easy access to infrastructure (housing, medical care, internet, work space)
  • Mass unemployment: impact on talent management

“We miss the coffee machine. We miss the moments when we can have these informal chats with people”
Frits Bussemaker, I4ADA

“We miss the coffee machine. We miss the moments when we can have these informal chats with people”
Frits Bussemaker, I4ADA

Place risks

  • The death of the high street & city center revitalisation
  • Remote work and (redundant) office space
  • Urban congestion vs. the attraction of smaller cities, suburban & rural space
  • The future of mobility after Covid-19
  • The climate emergency

“And so for me the question is really what is the future purpose of the office? It’s definitely not a question if the office has a future, because I think it’s very clear that it will stay”
Jorick Beijer, Blossity

“And so for me the question is really what is the future purpose of the office? It’s definitely not a question if the office has a future, because I think it’s very clear that it will stay”
Jorick Beijer, Blossity

Copyright to Jorick Beijer, Blossity.

II. Priorities & Solutions

Align towards Intelligent Re-Opening

Covid-19 has shown the importance of effective cooperation among local players. To stimulate cooperation between public and private stakeholders:

  • ‘Playbook: Intelligent Re-Opening and Recovery’: insights and assessment for managing interdependencies between business – government – service industry and society. 
  • Appoint an ‘Orchestrator’ to execute the Playbook, coordinate actions and communication between relevant partners, repository for critical information
  • The ‘Fabrikantenkring’ in Eindhoven is mentioned as best practice. 

“….. you see also that there’s a lot of re-learning around these new relationsbetween corporates and cities”
Jorick Beijer, Blossity

“….. you see also that there’s a lot of re-learning around these new relationsbetween corporates and cities”
Jorick Beijer, Blossity

Apply Talent central approach

The crisis has intensified the War on Talent. ‘The most wanted profiles’ in IT, tech, AI, engineering are needed more than ever to drive innovation and get us out of the crisis. To attract, grow and retain talent, cities and regions need to adopt a truly talent central approach.

  • Include younger generation in defining strategy 
  • Re-purpose the city brand: focus on clean air, spaciousness, culture, experiences and community
  • Nurture (future) talent pools, show impactful career paths 
  • Update immigration legislation to benefit from the flexibility of remote working, eg. Estonia “Digital Nomad Visa”
  • Educate the workforce for future 

“Most of the people we hire, around 80% are not from the Netherlands. They’re from somewhere else because we need people in computer vision and artificial intelligence and we have not invested into those fields a lot in the last decade.”
Herbert ten Have, FIZYR

“Most of the people we hire, around 80% are not from the Netherlands. They’re from somewhere else because we need people in computer vision and artificial intelligence and we have not invested into those fields a lot in the last decade.”
Herbert ten Have, FIZYR

Foster Place Leadership

It is not enough to manage crises in a short-term, building a vision and concrete strategy for the future is essential. How to find common ground between cities and corporations in re-imagining places and cities? 

Marcus Andersson, CEO of Future Place Leadership explained:

  • We have a historic chance to restart, repurpose and re-imagine our places and cities 
  • Let’s use the SDGs to find common ground and rally around – it’s familiar territory for both corporations and cities
  • Place leadership will be critical

Every person interested in contributing to the future of the city and is willing to invest time and energy qualifies as a place leader. The guests at the table embrace this role. 

“The Hague, I would say at the moment at an international level is the front runner [ in the domain of Accountability in the Digital Age ]. We cannot be complacent. Others cities, like Geneva and Paris, realize this is a big opportunity. We have to keep on growing and cultivating that image.”
Frits Bussemaker, I4ADA

“The Hague, I would say at the moment at an international level is the front runner [ in the domain of Accountability in the Digital Age ]. We cannot be complacent. Others cities, like Geneva and Paris, realize this is a big opportunity. We have to keep on growing and cultivating that image.”
Frits Bussemaker, I4ADA

Call to action

Dr Bruno Lanvin agrees: ‘leadership, openness and attention to the young generation is what we need’.

“Young Talent has a role to play as Place Leaders. This is our future that we are talking about and we need to be the ones also guiding the vision.”
Sara Kemppainen, ICP

“Young Talent has a role to play as Place Leaders. This is our future that we are talking about and we need to be the ones also guiding the vision.”
Sara Kemppainen, ICP

Intelligent Re-Opening and Recovery starts with people, talent, human capital.
Please join on our mission to co-create Places for Good. If you’re interested in becoming a Place Leader, contact me.

Stay safe, keep a distance.

Nicole van Haelst, director of ICP